The VAILO Adelaide 500 was unveiled earlier this month with local company VAILO awarded the naming-rights partner for the next three years.
VAILO CEO & Founder Aaron Hickmann said they are ecstatic to be the naming sponsor of the popular Supercars race, regarded as one of the best street circuits in the world.
“We’ve seen the positive impact the race has on the local economy, and being a South Australian company who supports local, there’s a number of reasons we felt aligned to this partnership,” said Aaron.
“The South Australian Government is committed to bringing back advanced manufacturing just as they’ve committed to bringing back the VAILO Adelaide 500, and VAILO has brought back advanced manufacturing and are passionate about motorsport,
“Also, just as motorsport is a high-performance team sport, VAILO produces high-performance products and emphasises valuing team like family.”
VAILO has exciting activation plans for the event with all to be revealed in the coming months.
“At VAILO, we lift human experience with all we do,” said Aaron.
“Every year the race brings the city to life, and this year VAILO will lift that experience further by demonstrating our dynamic innovation.”
As an advanced manufacturer in ultra high-powered sports lighting, VAILO already has several partnerships with grassroots and elite sporting organisations.
Only last month the company announced their two-year deal with motorsport team Walkinshaw Andretti United (WAU).
Aaron says the VAILO Adelaide 500 partnership aligns with the WAU deal, giving VAILO credibility in motorsport.
“We have had partnerships across football, soccer, baseball, and other sporting organisations for a number of years however this is our entry into motorsport,” said Aaron.
“Our partnerships with WAU and the VAILO Adelaide 500 give us global exposure as we progress our plans to launch in the US in the coming months.”
The VAILO Adelaide 500 returns this year from 1-4 December where fans can expect to enjoy four days of thrilling motorsport action, family fun and live music. More information can be found at adelaide500.com.au.